21 January 2008

The Queen, causing a rant

Get this... Queen Latifah is now shilling Jenny Craig, on the basis of being a role model for good health. Does this mean we're going to watch her whittle down, purportedly only by 10%, over the next few months? That's what her "blog" (read: ghost written piece of crap marketing material) says on the JC* website.

For starters, I find this pretty disappointing because Queen Latifah has always been a Hollywood figure I've admired. She's not really that big except in comparison to other actresses, and she's always seemed unapologetic about her size. So why now? Why Jenny Craig? Not to be bitchy, but JC is something I would expect from Kirstie Alley and Valerie Bertinelli. Queen Latifah, no.

In general I have a big problem with weight loss plans that have you buying and eating the plan's own fake food. If health is what you're after, then I'm not sure that pre-made (frozen?) dinners really suit the bill. Not to mention that after you lose all that weight you want to lose... are you supposed to keep buying their food or do you venture out on your own? And if you venture out on your own, then are you counseled on how to choose and/or cook your own food? I honestly have no idea how that company works because you have to call a "Jenny Direct Consultant" to find out. (No thanks.) (Barf.)

*****

Let me take this moment to tell you about a conversation with my mom on Christmas day, and it'll put into perspective why Queen Latifah and her no-doubt lucrative Jenny Craig deal make for a particularly painful and personal titty twister. My mom actually asked me if I'd ever thought of trying JC "because those actresses have all lost a lot of weight on that plan." This is after I told her I'd been seeing a personal trainer who was helping me with both exercise and diet. Her reply to that was, "But you've been working with him for six weeks and you haven't really lost much weight."

I had a two-pronged reaction. First of all, the obvious... a lot of anger that I've endured a lifetime of hearing shit like that come out of both of my parents' mouths, that small progress is not progress enough, so on and so forth. At 35 years of age, I can forgive my mom just a little for saying something about my weight because she's worried I'm going to die just like my sister did (at 42 of a massive heart attack after having diabetes for years), and no parent wants to see that happen twice. That doesn't make this little conversation any less complicated or painful, however.

This seems to be a very common theme among mothers and daughters. Women's bodies are scrutinized to death (sometimes literally) in our culture, whether you're fat or thin, tall or short, curvy or straight, whatever. We're all fighting a war that has been more or less created by marketing, by companies trying to make money off of people who are in a vulnerable state of mind. And that brings me perfectly to my next point.

Naivety in adults. I can't stand it. (You'll have to excuse me because I've watched The X Files movie and several episodes of The Prisoner in the past week, and if that doesn't make you paranoid about the government, about power and money, who has access and who doesn't, I'm not sure what will.)

It is so important for us to question... question what we are constantly being spoon-fed by advertisements that are literally everywhere you look, question why there are candy bars next to Shape magazine at checkout stations at the grocery store, question why we pay more attention to celebrities than to what's going on in the world, and yes, question all those little messages that we got from our parents. You have to be brave enough to find your own truths in this culture. Some of us have that drive innately and some don't. I don't, and so it's always a struggle to right myself when I've been tipped off balance.

In truth, my mom absolutely did tip me off balance. I returned home from Christmas and thought, "You know, maybe she's right. Maybe I'm not losing enough weight seeing this personal trainer." This flies in the face of the very thing my trainer told me, that I should look at no more than 2-3 lbs. lost per month, to make sure my emotions and mind are in sync with what's happening with my body, to make sure it's really what I want. It took a long time to right myself on this point and in some ways, I'm still working through it.

* = Funny how Jenny Craig's initials are "JC". Like, Jesus Christ. Coincidence? Hey, I'm just saying...

3 comments:

Anonymous said...

Yeah, I'm disappointed about Queen Latifah. She looks so healthy and curvaceous in her present size. Like Ashlee Simpson, she's isn't going to be any more successful as a performer if she looks like everyone else. I think the JC sponsorship is a sign of her decline. In the meantime, I'm rooting for more great acting performances from Nikki Blonsky.

Big In Day-town said...

I have to say I was devastated when I heard QL was shilling for the big JC (the OTHER big JC). Growing up, I idolized her - her albums, her poise, the woman seemingly had her shit together. Yet another phat fat gal going over to the dark side and telling us all how great it is ... come join them. *sigh*

Middle Class Middle Aged White Guy said...

Always sad when someone whores themselves out - especially when it's not like they need the money.

I think it's great that you're focusing your efforts on health, not fitting yourself to a template cut out by someone trying to sell you stuff. The way you're going about it takes longer, but it's safer, smarter and more likely more permanent.

Let me just throw in my .02 as a parent though. I think your mom means well - she's worried about your health - she's probably just bought into the crash diet mentality we're bombarded with at every grocery store checkout.